Our Story

Shaping of All Good Co.

This mission was born out of a lifetime of challenges and lessons that taught me the power of perseverance and hope. At just five years old, my mom passed away, and my hardworking dad became a single parent, raising me and my two younger siblings. Growing up, we threw ourselves into sports, learning discipline, resilience, and the value of never giving up—qualities that would carry me through the trials to come.

As I grew older, the battles became more personal. I faced struggles with substance abuse, and later, the pain of divorce brought on waves of depression and anxiety. These challenges affected every aspect of my life—my relationships, family, and work. Yet, even in those darkest moments, the smallest acts of encouragement—a kind word, a motivational message, or someone simply saying, “Keep going”—reminded me of my strength and helped me take the next step.

I’ve always had a quiet passion for inspiring others, whether they’re navigating their own silent battles, chasing their dreams, or working hard to persevere through life’s obstacles. Over time, I’ve come to see that everyone—whether they’re on the field, at work, or in their everyday life—faces challenges that test their resilience. My hope is to be that spark of positivity and encouragement that keeps them moving forward.

Today, I’m happily married to my incredible wife, and together we’re raising a busy, blended family of six kids. Between volleyball, wrestling, rodeo, and everything else that fills our days, life is full, happy, and thriving. But I never forget the path that brought me here or the people who reminded me of my strength when I couldn’t see it myself.

This company is more than apparel or quotes—it’s about creating a movement. We want to spread hope, positivity, and encouragement to those who need it most. Whether someone is battling life’s hardest challenges or just needs a little reminder of their resilience, we’re here to fuel that spark. No matter the battle, big or small, we want to remind the world: it’s all good, and you’ve got this. Together, we can ignite hope, one act of kindness at a time.