The Spark Initiative

The Spark Initiative 

The Spark Initiative was born from a simple truth:

Even the smallest act of kindness can change the direction of someone’s day—or their life.

We’re in the process of launching our nonprofit foundation—built to fund a small group of intentional programs that meet people in the middle of their hardest moments. Whether it’s a teen battling anxiety, a parent facing loss, or someone quietly struggling just to keep going, our mission is to show up with strength, hope, and timely support.

Right now, 5% of every All Good Co. purchase goes directly toward creating that impact.

While we continue building out the full nonprofit structure, your order already fuels three programs designed to deliver meaningful moments:

• The Mirror Project: We post messages of strength, hope, and quiet encouragement in restrooms, locker rooms, and public spaces—places where people often feel unseen.

• The Fuel Up Project: We pay off overdue lunch balances and cover meals for students in need—quietly removing one more weight from their day.

• The All Good Cares drop: We deliver curated care packages to individuals going through a tough time, nominated by someone who sees them and wants to remind them they’re not alone.

Each program is rooted in a simple but powerful belief:

Sometimes, one small gesture is all it takes to spark a second wind.

Your purchase does more than deliver a hoodie or a hat. It carries a message—and it helps fund a moment someone won’t forget.

This is more than apparel. This is purpose you can wear. And you’re a part of every spark we create.

Want to see the mission in motion?

Follow us on social media and help spread the spark.